Feature Focus: What's new in Merchant Portal 2025

The Merchant Portal: Your eCommerce Control Panel

Over the past year, we’ve made significant investments in one of the most important tools in Brink Commerce: the Merchant Portal.

We don’t see it as just another admin interface. We see it as the control panel for your business — designed to support whatever you’re working on, whether that’s managing orders, running campaigns, optimizing operations, or connecting integrations. And it’s not built in isolation. The Merchant Portal is evolving in close partnership with our customers. Every new feature is grounded in real merchant workflows and real merchant pain points.

One Portal. Many Roles.

Sales teams. CX reps. eCommerce managers. Developers. Ops.

Everyone has a different view of the day — and we’re building the Merchant Portal to support them all.

Here are just a few of the things we’ve added or enhanced recently:

Order Management That Tracks Everything

We’ve made the order timeline smarter.

Now, team members can add contextual comments directly to order events — so deliveries, refunds, or modifications come with notes, timestamps, and authors. No more jumping between tools or losing context.

Everything sits in one place, visible to your internal teams.

✅ Comment on refunds, changes, and deliveries

✅ View updates in real time

✅ Keep internal communication consistent and searchable

Business Overview at a Glance

The new Merchant Dashboard gives you a real-time snapshot of how your business is doing — from daily sales to top-performing products and campaigns. It’s built for operational use, not deep-dive analytics.

✅ Track key KPIs across teams

✅ Filter data by timeframe or custom top lists

✅ Spot trends before they become problems

Faster, Clearer Refund Workflows

We’ve streamlined refund handling with a dedicated Refunds UX update — adding clarity to calculations and workflows and reducing room for error.

✅ Use standardized reason codes

✅ Apply percentage-based refund calculations

✅ Get a clearer view of refund history and outcomes

Smarter Events. Cleaner Integrations.

With event filtering by destination, you can now choose exactly which systems receive which updates. That means less noise, more performance, and better integration logic.

✅ Send only relevant data to ERP, search, or marketing tools

✅ Reduce API overhead

✅ Simplify external system handling

Campaign Management That Fits Your Workflow

Launching a promotion? You can now copy existing campaigns, set specific free shipping outcomes (like free express via Budbee or Instabox), and keep pricing logic where it belongs — in your external pricing system.

✅ Clone and adjust campaigns in seconds

✅ Align discounts with CX compensation use cases

✅ Keep base prices untouched

Control and Security in Your Hands

From user management to API key handling, we’ve made sure merchants have full control over who can do what — without needing to go through customer support.

✅ Create, delete, or update users

✅ Assign and manage user roles

✅ View and manage API key scopes directly in the portal

Built With You, Not Just For You

What sets the Merchant Portal apart isn’t just the feature set. It’s how we’re building it — in close collaboration with the teams who use it every day. CX specialists. Ops leads. eCommerce managers. We’re listening, iterating, and releasing fast.

And we’re not done.

New capabilities like product views, webhook setups, external event handling, and more are already live or coming soon — all to make the Merchant Portal your go-to place to manage every part of your Brink Commerce experience.

One Portal. One Interface. A Better Day at Work.

We believe that your tools should simplify your workday — not add complexity to it. With the Merchant Portal, we’re working toward exactly that. A single interface that connects the dots, improves collaboration, and gives every team the visibility and control they need.

And we’re just getting started.

Want to learn more or share feedback? Reach out to your CSM or the Brink Product team.

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