Feature Focus: Price Information Compliance (30-Day Lowest Price)

How New Pricing Legislation Affects E-Commerce Merchants

Navigating new legislation is never easy. In the fall of 2023, new regulations came into effect requiring online merchants to display the lowest price for a product over the past 30 days. While this may seem like a minor requirement, it has introduced significant challenges for merchants—and for platform developers.

As these rules are now being enforced across different markets, merchants are grappling with their interpretation, implementation, and compliance.

Interpreting and Implementing the 30-Day Lowest Price Rule

While the regulation appears straightforward, the practical application raises complex challenges:

• Tracking and Storing Price History
  Managing price data for every product over a 30-day period is a major challenge, particularly for merchants with large product catalogs and dynamic pricing strategies.
• Handling Discounts and Promotions
  Price reductions must now reference the lowest price from the past 30 days. This complicates how businesses run promotions, as they need to ensure compliance while maintaining clear and appealing offers for customers.
• Membership Pricing, Vouchers, and Bundles
  Many merchants offer loyalty programs, discount codes, or bundled pricing. How these interact with the lowest price rule can be unclear, creating confusion around what must be displayed.
• Ensuring Transparency Without Confusing Customers
  Merchants must comply with the law while making sure that price information remains clear, digestible, and does not deter conversions.

Across different markets, these rules may be interpreted slightly differently, making it essential for merchants to have a scalable solution that ensures compliance without adding operational complexity.Technology Should Never Hinder BusinessMerchants must balance compliance with flexibility in pricing strategies. To address this, we focused on two key objectives when developing this part of Brink Commerce:

• Merchants should be able to run promotions and pricing strategies freely, without technical constraints.
• The system should handle compliance automatically, reducing the need for manual adjustments.

Brink Commerce’s Solution – Compliance Without Losing Flexibility

At Brink Commerce, we worked closely with our merchants to develop a solution that:

• Automates price tracking and ensures the correct lowest price is always displayed.
• Supports campaigns and promotions without adding unnecessary administrative work.
• Ensures compliance with EU pricing regulations while keeping merchants in control of their strategies.
• Works across multiple markets, channels, and currencies, making it easy for merchants to scale internationally.
• Provides built-in multi-currency and multi-legal entity support, ensuring compliance across different jurisdictions.

By offering a flexible, automated solution, Brink Commerce helps merchants navigate compliance without sacrificing business agility—enabling them to scale, optimize pricing dynamically, and stay compliant with ease.Want to Know More?Navigating pricing regulations across different markets can be complex, but compliance doesn’t have to come at the cost of flexibility.

If you want to learn more about how Brink Commerce can help you automate compliance while keeping your pricing strategies agile, get in touch with us today.