Cutting the Noise: How to Filter Events in Brink Commerce

Ever felt like your eCommerce integrations are drowning in a sea of unnecessary notifications? Like your systems is that one colleague who “replies all” to every email? We get it. That’s why Brink Commerce now offers event filtering—a smarter way to keep your systems focused and free from clutter.

Let’s break down what event filtering is, why it matters, and how you can use it to save yourself a lot of unnecessary headaches.

What Are Events, and Why Should You Care?

Think of events as the digital equivalent of someone shouting updates across the office. “A new order came in!” “Stock levels have changed!” “Order delivered!” This is how Brink Commerce communicates with other components in an ecommerce ecosystem (although we try to keep the shouting to a minimum).

Now imagine shouting every update to every department—even if they don’t need to know. Your ERP doesn’t care about CRM updates. Your warehouse team are only interested in stock updates. Pretty soon, everyone’s ignoring the noise and missing the actual important stuff.

With event filtering, you decide who hears what. It’s like giving each system noise-canceling headphones—but with the right tunes still playing.

How to Filter Events Without Losing Your Mind

Setting up event filtering in the Merchant Portal is as straightforward as it gets. Here’s how you do it:

1. Go to Settings

Log into the Merchant Portal (the serious business starts here). Click on Settings in the left-hand menu.

2. Head to External Events

This is where your webhook destinations live. Think of it as the guest list for your system’s notifications.

3. Pick Your Webhook Destination

Choose the lucky endpoint that gets to receive (or not receive) certain events. Don’t have one? Create a new webhook or fine-tune an existing one.

4. Turn On Specific Event Filtering

Use the toggle labeled All Events / Specific Events. By switching to Specific Events, you’ve officially entered the world of refined taste and curated updates.

5. Select What Matters

Now, decide which events make the cut. A few favorites:

• OrderCreated – “Ding! A new order just dropped.”
• OrderDelivered – “Mission accomplished. Order delivered.”
• StockUpdated – “We’re running low—time to restock.”

Once you’ve made your selections, that endpoint will only get the events it truly needs. No more spam, no more chaos.

Why Should You Bother?

Aside from the obvious perk of fewer headaches, event filtering delivers serious benefits:

1. Optimized Performance

Why waste time and bandwidth sending irrelevant updates? Filtering keeps your systems fast and efficient—like trimming the fat off a steak (but digital).

2. Smarter Integrations

Your ERP gets order updates. Your warehouse system gets stock changes. Everyone stays in their lane, and nobody’s overwhelmed with junk data.

3. Reduced Processing Load

By keeping the flow of data clean, you’re also reducing the chance of things breaking—or worse, your systems screaming “enough already!” and crashing.

At Brink Commerce, we like to think that less is more—especially when it comes to event noise. With event filtering, you’re not just cleaning up your notifications; you’re making your systems smarter, faster, and a whole lot easier to work with.

So, go ahead—log into your Merchant Portal and give it a spin. Your systems will thank you (silently, because they’ll finally be getting only the updates they need).

And if you have any questions or just want to chat about how to make your commerce smarter, drop us a line.

Let’s cut the noise and keep things sharp. Get in touch with us to learn more about effective event management.

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