A Mountain of Possibilities: SkiStar Reaches New Heights with Brink Commerce

As SkiStar celebrates its 50th anniversary, its eCommerce platform, SkiStarshop.com, has launched a new chapter powered by Brink Commerce. This milestone marks a significant step in SkiStar’s journey of combining rich heritage with modern innovation, ensuring that future generations continue to create memories in the mountains.

From its humble beginnings in 1975, when brothers Mats and Erik Paulsson purchased their first ski lodge in Lindvallen, Sälen, SkiStar has become a cornerstone of Nordic mountain tourism. Today, it is synonymous with movement, adventure, and shared experiences across generations. The same principles of community and innovation have guided the relaunch of SkiStarshop.com with Brink Commerce’s state-of-the-art, API-first, and composable commerce platform.

Transforming SkiStarshop.com

SkiStarshop.com is a trusted source for outdoor gear, clothing, and equipment tailored to skiers and adventure seekers. However, an outdated eCommerce platform limited its ability to meet growing and changing customer demands. By adopting Brink Commerce’s flexible and scalable solution, SkiStarshop.com has undergone a complete transformation.

Anders Aspgård, Head of SkiStarshop, commented:

“SkiStarshop.com reflects the essence of SkiStar—creating great experiences for our customers. With Brink Commerce, we’ve built a platform that’s not only modern and efficient but also enables us to better serve our customers while preparing us for the next 50 years.”

The new SkiStarshop.com platform provides:

• A Better Shopping Experience: Personalized recommendations, dynamic pricing, and a smooth checkout process elevate the customer experience.
• Composable Commerce Agility: Integrations with key tools like Shoplab (PIM), Ingrid (delivery checkout), and Voyado Elevate (search and recommendations) ensure flexibility and efficiency.
• Scalable Performance: The platform supports high-demand periods, ensuring a reliable and responsive shopping experience year-round.

Kristian Tysander, CEO of Brink Commerce, added:

“SkiStar is an institution in Swedish leisure culture, and my family has been happy returning customers for years. It’s incredible to see the memories they help create for so many people. We are proud to support them in this next chapter with a platform that aligns with their ambitious goals. SkiStar is leading the way in making this essential digital transformation now, setting a benchmark for others in the industry to follow.”

A Collaborative Effort with Industry Experts

This transformation is the result of a close collaboration between SkiStar, Brink Commerce, and several key partners:

• Omniarch, a leading eCommerce growth agency, provided strategic guidance and operational expertise, ensuring alignment between SkiStarshop.com’s vision and execution.
• Shoplab, the Product Information Management (PIM) specialist, facilitated seamless product data management and enrichment across channels.
• Cone Digital, responsible for front-end development, delivered a modern, intuitive interface that enhances the user experience.
• Ongoing, Ingrid, Voyado Elevate, and Klarna adds warehouse management, delivery options, search and personalization, and payment solutions to the experience.

A Journey Built on Legacy and Innovation

SkiStar’s story spans generations, from children taking their first wobbly turns on the slopes to families reuniting in the mountains year after year. While the core remains the same—community, joy, and adventure—this partnership ensures SkiStar can innovate without losing sight of its roots. The launch of SkiStarshop.com signifies not just an upgrade but a commitment to delivering extraordinary experiences for decades to come.

The new site is live—visit it today for the full SkiStarshop.com experience.