Debunking the 10 Biggest Myths of Composable Commerce

In eCommerce, Composable Commerce has emerged as a game-changer. It promises flexibility, scalability, and cost-effectiveness, but it has its fair share of myths and misconceptions, like any innovative approach. Merchants are already used to breaking apart their monolithic platforms to add external systems to support changing needs, and, in principle, Composable Commerce is not that different from that.

But let's unravel the ten most prevalent myths and shed some light on the reality.

Myth 1: Complexity Overwhelms

Myth: Composable Commerce is complex. Many believe that managing multiple microservices is too challenging.

Reality: With proper planning and implementation, Composable Commerce streamlines operations and offers a tailored approach to eCommerce solutions. In fact, most successful merchants already have had to introduce multiple systems due to the restraints in their monolithic eCommerce platform.

Myth 2: Higher Costs

Myth: Composable Commerce is expensive, and using multiple services will lead to higher costs.

Reality: Over time, a Composable Commerce approach will be highly cost-effective because you only pay for the services you use, reducing long-term expenses. And since the infrastructure can scale automatically, no resources have to be wasted on securing performance for campaigns and drops. Furthermore, development projects are far less complex and much cheaper.

Myth 3: Integration Challenges

Myth: Integrating multiple microservices is a daunting task, leading to inefficiencies.

Reality: With MACH Alliance-certified components, the integrations will be a streamlined process thanks to the API-first, cloud-native, and headless nature of modern systems. This will, in fact, simplify operations and improve system performance.

Myth 4: Lack of Security

Myth: Composable Commerce sacrifices security for flexibility.

Reality: Security is a top priority in Composable Commerce. Modern systems, built for composable ecosystems, have robust security features to protect your business and customer data.

Myth 5: Performance Concerns

Myth: Multiple services in Composable Commerce can slow down performance.

Reality: In fact, it's the exact opposite. Composable Commerce components built on the MACH principles are optimized for high-performance thanks to their microservice and API-first architecture. Made right, composable ecosystems are capable of handling large transaction volumes efficiently.

Myth 6: Vendor Lock-In

Myth: Businesses will be locked into specific vendors with Composable Commerce.

Reality: One of the key advantages of Composable Commerce is actually reduced vendor dependency. Thanks to API-first architecture and the highly modular approach of any ecosystem, you can easily swap out services, eliminating the fear of being locked into specific vendors.

Myth 7: Limited Scalability

Myth: Composable Commerce doesn't scale well.

Reality: A Composable Commerce ecosystem is usually designed with scalability in mind. For example, Brink Commerce API runs on a Serverless infrastructure that scales performance up or down in milliseconds. Furthermore, the highly modular nature of Composable Commerce allows you to add or remove supporting systems as needs change, making it suitable for enterprises of all sizes and markets.

Myth 8: Lack of Support

Myth: Concerns exist about fragmented support when using microservices.

Reality: Working with multiple vendors can be problematic. The same goes when using traditional eCommerce platforms supplemented with other systems. However, many Composable Commerce providers offer comprehensive support and service-level agreements, ensuring you have the needed assistance. In addition, working with a skilled partner who can act as a single point of contact will increase effectiveness.

Myth 9: Learning Curve

Myth: Businesses worry about the time it takes to learn and adopt Composable Commerce.

Reality: Most modern successful Composable Commerce components understand the need for user-centricity and a great experience. Ample training and resources are usually available to help businesses quickly adapt. And, in most cases, no employee has to learn everything new. Focusing on their respective tasks and responsibilities is enough, which usually means learning just one or two systems. Furthermore, it's usually a good idea to adopt a Composable Commerce approach little by little (instead of a big-bang re-platforming project), eliminating the daunting task of learning multiple systems simultaneously.

Myth 10: Incompatibility with Legacy Systems

Myth: Composable Commerce won't work with existing legacy systems.

Reality: You can start composing a modern Composable Commerce ecosystem while still using legacy systems. In fact, a gradual transition and coexistence is recommended. Most systems use an API to communicate with others, meaning even your old legacy systems can coexist with modern ones - even though it may not be ideal from an efficiency and performance perspective.

So, in conclusion, Composable Commerce addresses many of the challenges businesses face today. By debunking these myths, we hope to shed light on the immense potential of Composable Commerce and encourage merchants to explore its benefits. Speak to us if you'd like to know more.

It's time to embrace the future of eCommerce with a strategy that offers flexibility, scalability, and cost-efficiency.

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