How to set up your Store groups and markets

Steps to Create a Store group

Before you begin, we recommend that you read Overview: What are Store groups and Store markets.

1. Select “+ Add New Store group”
   • Navigate to the Store groups section (Stores > Store groups) in the Merchant Portal and click on the “+ Add New Store group” button in the top right corner.

2. Choose Channel Type: B2C or B2B
   • You’ll be prompted to select the channel type for your Store group. Choose either B2C (Business to Consumer) or B2B (Business to Business). For this tutorial, we’ll focus on B2C. The differences in a B2B setup will be covered below.

3. Provide Store group Details
   • Unique Identifier: A unique code or ID that distinguishes this Store group. This cannot be changed later, even if you change the name of the group.
   • Name: The name of your Store group.
   • Description: A brief description that helps identify the purpose of the Store group.

4. Save - Once you’ve filled in the details, click “Save” to create the Store group.

5. Add Store markets
   • After saving, you’ll need to add Store markets (countries) to your Store group.
   • Choose the country you want to add by selecting from the list - or start typing the country’s name to filter the list.
   • Click “Add” to include the selected country in your Store group.

6. Select the Correct Currency
   • For each Store Market, you’ll need to set the currency.
   • Note: You don’t have to use the native currency of the country. For example, you can use Euros or US Dollars in Belgium.

7. Choose Tax Settings
   • In the same dialog, decide whether the prices you send to Brink Commerce (from your ERP or similar system) include taxes or not. This setting is crucial as it affects how prices are calculated.

8. Save‍
9. Configure Store Market Settings
   • After saving, you’ll be prompted to enter additional settings for the Store market. The settings include:
   • Currency: Confirm or change the currency for the Store market.
   • Tax Included in Price: Confirm whether the prices you send to Brink Commerce include tax.
   • Payment Providers: Select the payment providers to be used. Brink Commerce integrates with various providers, such as Klarna or Adyen. You can choose one or more from the existing options you have activated. Providers are managed in the Settings section of Merchant Portal.
   • Gift Card Payment: If applicable, select the gift card payment providers, such as Retain24 or others.
   • Shipping Providers: Choose the shipping providers, such as nShift or Ingrid, from the available options. Again, head to the Providers section of Merchant Portal to activate and manage providers.
   • Inventories: Add one or more inventories for the Store market. Inventories are defined and managed on a separate page in Merchant Portal. Prioritize ("pick from #1 first, then #2") Inventories by dragging them into the desired order.

10. Save the settings after configuring the market details.

11. Review and Finalize
    • You’ll be returned to the initial setup screen where you can review or make additional changes to your Store group.
    • If you’re satisfied with the setup, simply click outside the dialog box to close it.
12. Add more Store markets
    • To add more Store markets, repeat steps 5-10 above

Setting up a B2B Store group

In the context of Merchant Portal, the difference between a B2C and a B2B Store group is tax related. The setup of a B2B Store group follows the same principles as for a B2C Store group. The differences are:

Country of sale

When you add a B2B Store group, you need to specify the country of sale. Most commonly where your company is based and where taxes are paid.

Tax exemption

You also need to specify if you want to enable or disable tax exemption based on VAT numbers.

Deleting Store groups

To delete a Store group, first delete its connected Store markets by clicking on the trash can icon. When deleting a Store group, all settings will be deleted.